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One of the most crucial aspects of a successful facility is the site location. In fact, in our [12 Reasons For Center Failures], site location is a critical fault. The location must take into consideration parking; proposed arena size; attraction mix; cash control layout; security and more.
Visibility from a major thoroughfare is a priceless element for success. Consideration should also be given to visibility for your outside signage.
The ILTA has fantastic book, [Developer Manual], that covers the following items (and much more) regarding location:
Site Selection Phase
Geographical Site Selection Criteria
Building Structure
Neighbor businesses
Licensing restrictions
Population Demographics
Traffic Demographics
Site Visibility
Proximity to schools and colleges
Proximity to Churches, Temples, etc.
Factors in Considering a Shopping Center Location
Characteristics of a shopping center
What are your chances?
What can the center do for you?
The center's location
Finishing Out aka Tenant Improvements
Types of Shopping Centers
Physical Site Selection
Square Footage recommendations
Physical structures
Parking
Fire Safety
Availability of Utilities and HVAC
Consideration in working with Brokers
Steps to take after properties are identified
Checklist of items to discuss with Brokers
Real Estate Information Worksheet
Lease Negotiations
8 Points to consider in negotiations
Real Property Lease Checklist - 28 detailed items that you may overlook
Real Estate Addendum for the Benefit of the Tenant
If possible, try and place yourself near a regional shopping facility. The crossover or dropoff traffic can add up to 10% more in sales. One of the most successful operators in the country places all of his laser tag centers in or near malls. He may pay a higher rent but his facilities are all very well-run and profitable.
For more information on Site Location, consider becoming a [Developer Member].
CONTINUE THE TOUR!
Continue the tour, the next stop is Arena Design. Arena's are often designed to fit the shape available but it really should be the other way around. Learn more [HERE].
©2004 International Laser Tag Association, Inc.
5351 E. Thompson Road, Suite 236
Indianapolis IN 46237 USA
Ph: 317.786.9755
webmaster@lasertag.org
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This site was designed and published by the ILTA.
All contents are specifically designed for the International Laser Tag Association and are in no way intended to be used elsewhere.
©ILTA. All tradenames, brandnames, trademarks, servicemarks, copyrights and other legally identifying and protective symbols are acknowledged and in no way imply representation or endorsement of the ILTA and are the sole properties of their respective owners.
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